My inbox today had a rather interesting read. I received an email from the other side of the world from someone who was looking for permission to use a photo I had shared on Flickr but couldn’t connect there since I’ve been inactive there for a while. She wrote:
I sent you a Flickr e-mail but when I noticed that you hadn’t uploaded in 2 years I figured that maybe you were no longer checking mail there. So I took the plunge to google you, you certainly are not hard to find and that is a credit to your business!
I’m no Justin Bieber by a long shot but it’s heartening to know that what we do with social media and business blogging makes it easier for others to find us and connect with us. This email could well have been a potential customer who heard about what we do through “content” that they came in contact with and then did a search to see if they could connect with us. As a business that wants to be present on the social web the question you should be asking is:
b) Not to0 hard with some searching
c) Easy, we come up all over in related searches
This is where the reference to the social media phenomenon Justin Bieber comes in. Now don’t get wrong. For the record I would like to say I don’t get the “Bieber fever” …in fact I’m not a fan of Justin Bieber. I have been lucky enough not to have listened to any of his songs or watch any of his performances all the way through and intend to keep it that way. To go a step further his hair bothers me as much as Donald Trump’s does and if I had a razor and had my way I would probably get a restraining order from both their respective lawyers.
However, Justin is a social media wonder. If somehow you don’t know who he is, look up the name on Google and there is no other Justin or Bieber online that dominates the web results like this web phenomenon turned super star. Millions of youtube plays for his videos and a twitter following of over 8 million! Finding Justin Bieber on the web is not a challenge. He is EVERYWHERE!
This is one of the main perks of having an active social media, business blogging and content marketing strategy in constant motion. If you’re publishing and promoting content consistently and daily, you’re growing your web footprint. The more you grow this web footprint, the easier it becomes for those who need to connect with you …find you! Now this may not be on the Justin Bieber scale of things but every action that contributes to reaching out and indexing more engaging content online, makes the process of finding you, your business and website more visible on search engines.
So unless you’re looking to stay anonymous, get the wheels of your business blogging efforts turning and ….get found!