being silent leads to being forgotten

If you picture a kid in a bus who is constantly talking about something and barely silent for a moment, you may not really be interested in what he is going on about but the chances are you are going to notice him and tune into what he is talking about. Chances are, others in the bus have also taken notice. It’s a lot like this with online channels starting with your blog. If you keep a constant conversation going online through your blog, Twitter, social networking and bookmarking sites, it will draw some listeners and create some interest. A part of that interest may drive readers to contact you and explore further. It generates a active interest in what you are talking about and creates opportunities. However, when the conversation stops, the blog posts dry out, the Twitter accounts turn silent and there is no dialog online, the activity around your site also tends to diminish (with the exception of search traffic coming through content that has been well indexed and show up in search results which has long lasting effects). If that online silence is prolonged, you’re likely to be forgotten.

constant activity is key

Most of those we work with are looking for our blogging and social media marketing support not because they don’t know how to do it themselves. It’s because they do know how it works and they know how important it is to be able to post and stay active very regularly and that is something their time schedules don’t permit.  They know there is a direct relation between the ability to consistently publish fresh content having active social channels and the ability to generate interest, conversations around their business and new customers.

keep a continuous online conversation going starting with your blog

For now, it’s time for me to break that silence on this blog with this post and other ones to follow. Then get back to being active on Twitter and other social sites to let everyone know I’m back and stiring a buzz. Perhaps I’m not very talkative in person but when it comes online marketing I know for sure, too much silence is not good for business.