Tag Archives: strategy

Why I Can Be A Sucker For A Good Social Media Campaign

A good social media or online web presence strategy has all the trappings of a successful lead nurturing process. Yet when it comes to making a marketing investment, there are still some that that would rather invest in the former than the later. This brings me to why I think this.
A discussion I had with [...]

Social Media Spotlight – Volkswagen Does Anything For Jetta

Overview
Volkswagen has been standing out in peoples mind when it comes to their innovative and often striking marketing campaigns both offline and online. Their marketing activity in India where they have grown very quickly into one of the most desired car brands has covered everything from The VW Polo Cup racing series to newspaper advertisements [...]

Social Media Strategy Spotlight – Gibson Guitars India

(The Facebook Page – Reaching Out To A Community)
Overview
For any guitar player, the Gibson Guitars brand needs no introduction whatsoever. Their guitars are legendary as is the brand with guitar players such as Slash, Joe Perry, Zakk Wylde and several other musicians endorsing the brand. Just about every guitar player and aspiring guitar player would [...]

Business Blogging And Finding Justin Bieber

My inbox today had a rather interesting read. I received an email from the other side of the world from someone who was looking for permission to use a photo I had shared on Flickr but couldn’t connect there since I’ve been inactive there for a while. She wrote:
I sent you a Flickr e-mail but [...]

Successful Online Marketing Aint All About Building Back Links And Traffic

What on earth is he talking about??? That’s contrary to every article on SEO and traffic building I’ve read till date!
The problem is many people who are charged with the task of turning their website into a successful marketing channel take these two metrics and set them as their primary objectives losing sight of the [...]

Online Buzz Marketing Vs Sales For Start-up Businesses

The eternal question on the minds of start-up owners and early stage business managers looking for the right business development strategy to take their businesses to the next level. “Spend time and resources online through social media marketing or on direct sales?“. The answers and the decision making is not as easy as it may [...]

BuzzFactory Launches – Create Your Own Content Marketing Package

That’s right! BuzzFactory.net has just launched a “Create A Custom Social Content Marketing Package” as an alternative to the existing solutions. You can now create your own social content marketing strategy and BuzzFactory.net will make sure it gets executed on every month like clockwork.
The online visibility solutions we have been offering are carefully tailored mixes [...]

Targeting Your Community Through An Online Magazine

National Geographic magazine has always pulled in readers who have the explorer instinct. Popular Mechanics has managed to retain its fan followings through the decades. Cosmopolitan gets picked off the stands by today’s women fresh off the press and Playboy….well let’s just say has managed to strike a note with men world wide.
The point is, [...]

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