There Is Such A Thing As Too Much With Social Media Marketing
“If you don’t have an iPhone…then you don’t have an iPhone” As a marketing enthusiast I love the message. It’s smart, it’s catchy and makes you question…why don’t I have an iPhone? As a television viewer, I can’t stand this line anymore because I’m compelled to watch it every five minutes over and over again while [...]
The Thin Line Between Using Social Media Effectively And Polluting The Social Web
Social media as an effective marketing channel has been around for a while now and at times it seems the word has been thrown around so much that some businesses fail to really understand what it means before deciding they want to “use social media” to “increase traffic”, “increase sales” and demand “ROI”. Among the [...]
Business Blogging And Finding Justin Bieber
My inbox today had a rather interesting read. I received an email from the other side of the world from someone who was looking for permission to use a photo I had shared on Flickr but couldn’t connect there since I’ve been inactive there for a while. She wrote: I sent you a Flickr e-mail [...]
Taking The Social Media Leap Or Opening Pandoras Box
If you can’t take the heat get out of the kitchen! In fact, don’t walk into the kitchen in the first place. If you’re pulling out the stops and taking the leap into social media …be aware that you are opening pandora’s box and you need to be prepared to take on anything that comes [...]
Sharing – The Cornerstone For A Business That Wants To Be Social
No surprise because sharing is a cornerstone for the social web and at the heart of it all. People share things all the time. Sit on a long bus ride and the guy next to you may talk about his recent work trip experience, what he thought about last nights basketball game or what he [...]
Advantages Of Hiring A Salesman Who Doesnt Speak
Well let’s see… The office is quiet You don’t need to spend on phone and traveling expenses You don’t have to worry about what to do if you have too many customers pouring in Heck…there are no advantages! Having a salesperson who doesn’t communicate is absolutely pointless! Having marketers that are not making a noise [...]
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