How Investing In Developing An Online Presence Early Can Reduce Your B2B Sales Costs Later
One of the top reasons decision makers in B2B businesses put off social media marketing and spending on activity which can help create a web presence is “no instant ROI”. The logic: why pay someone to blog, publish content, share content, comment on others websites and spend time on social networks all day when it [...]
Takeaways From Social Media Club Pune Panel Discussion On Social Influencers
This weekend got off to a great start on Saturday the 24th of March when the Pune chapter of Social Media Club held their first panel discussion on:
Using Social Influencers To Get The Customers Attention
The morning started off at the Zomato.com office in Koregaon Park, Pune where the panelists converged and the got some time [...]
If Social Media Is Free What Are Social Media Marketing Agencies Selling?
Social media is a powerful medium for brands and marketing. No doubt about it. Businesses spend a significant portion of their budgets marketing and it’s not uncommon to have budgets of millions of dollars kept aside for advertising, buying media space, filming commercials, putting up events and other channels. When it comes to budgeting or [...]
Seasonal Social Media Marketing – There Is No Such Thing
A financial company had this big event planned which would bring down some heavy weight global investors as well as some key government leaders two months away. They planned to market this event in a big way to attract more attendees from the private sector and decided to use an integrated multi-pronged plan with email [...]
The Dot
This is easily the weirdest post to have graced this blog all in the name of social media marketing. The Dot was created as part of a social media experiment to observe how people share on social networks. We always say content needs to be share worthy to make waves on the social web. With “The [...]
There Is Such A Thing As Too Much With Social Media Marketing
“If you don’t have an iPhone…then you don’t have an iPhone”
As a marketing enthusiast I love the message. It’s smart, it’s catchy and makes you question…why don’t I have an iPhone? As a television viewer, I can’t stand this line anymore because I’m compelled to watch it every five minutes over and over again while catching [...]
How Blog Content Can Help Fuel Online Conversations For Your Business
Have you logged into Facebook, Linkedin or Twitter with the intention of posting a few messages or start a discussion with the intention of promoting your business and then found yourself lost for words or ideas? Several businesses find they have Twitter accounts, groups on just about every social network registered but idle and after [...]
How To Dominate Search Engine Results Through Content Marketing
Every business is working towards a strong online marketing plan to help drive customers towards their websites rather than going after customers. Different strategies work for different businesses and whether it’s paid online advertising, search engine optimization, inbound lead generation programs or social media marketing, the main goal is the same: To get in front [...]
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