Tag Archives: social marketing strategy

Confessions Of A Content Marketer – Separating Intent From Strategy

A common mistake made by many who set out to execute on a social marketing strategy is they directly use social marketing channels like Twitter, Linkedin, Facebook and Company Blogs to sell their products by posting them to sites and writing about them.  It may work once every few times but it’s certainly not a [...]

How Blog Content Can Help Fuel Online Conversations For Your Business

Have you logged into Facebook, Linkedin or Twitter with the intention of posting a few messages or start a discussion with the intention of promoting your business and then found yourself lost for words or ideas? Several businesses find they have Twitter accounts, groups on just about every social network registered but idle and after [...]

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