When we’ve sent out proposals for inbound marketing and social media presence development for B2B companies, we make it point to suggest posting and publishing either 3 or 5 days a week based on our structured solutions. The reason being, experience has made it clear if you’re spending hours developing a great blog post or content piece to publish and share on a Saturday or a Sunday, chances are it’s falling to deaf ears since activity is significantly lower on the weekends when people are not at work.

For a B2C shopping site however, it could be quite the opposite since people are more likely to be online relaxed and considering some online shopping over the weekend if the’re not out. It’s a good time to get some messages out to them and could trigger buying. Similarly, a business located in South Korea with it’s key consumers in North America are likely to be ineffective posting updates to their Facebook page during the day when their customers are fast asleep. By the time they wake up, those updates will be so far down their news updates feed, it’s like they weren’t even there.

Timing is a determining factor when it comes to how effective an inbound marketing or social media engagement is. Getting content out at the right time, sparking conversations when there is an audience to participate and not getting lost in a flood of information from others all play their parts in the effectiveness.

What we’re consistently aware off simply from experience, trial and error has now been brilliantly put into perspective in the form of an infographic by Argyle Social which plain and simply explains timing your social media marketing right! -

 Click On The Infographic Below To View Full Size

Sure….the quiet kid at the back of the class who wait’s his or her turn to speak may really end up being a brilliant student and perhaps a great friend if you get the chance to know who they are but you always know the ones who are always talking since…they are always talking.

When marketing a brand or business online you’re seeking attention. You want to be that noisy kid in class who everyone knows because you can’t be ignored. The social web is a lot like this classroom and publishing content through the blog, through the social networking sites, on twitter and other communication channels is the noise that’s going to get you noticed and have everyones attention. If you need others around to know you and know you’re around then you have you need to be talkative through online media. The difference being you’ll be required to deliver valuable content (not just heckle the teachers) in order to create more than just a ruckus in class. The more actively and frequently your media arm can publish valuable content, the more you’ll be “known” among social circles.

You know how you were always told not to be the noisy one in class? As an online marketer, it’s time to forget this and be that kid! After all…. everyone knows the noisy kid in class!

Well let’s see…

1. The office is quiet
2. You don’t need to spend on phone and traveling expenses
3. You don’t have to worry about what to do if you have too many customers pouring in

Heck…there are no advantages! Having a salesperson who doesn’t communicate is absolutely pointless! Having marketers that are not making a noise about your business or actively doing something to promote your products are equally of no use. Then why have a website that’s doing nothing to make a noise about your business and actively market itself on the social web to sell for you?

Conversation is the very basis of the social web we are all a part of today. If you have a great website but you are not actively reaching out to people on the web and not joining in the conversation it’s virtually like setting up a shop in the neighborhood with no salesperson and making no attempts to reach out to the community letting them know you are here.  Perhaps setting up your website establishes that you have a presence on the online world but to make that presence felt you need to connect with the social web and …make some noise so to speak. How do you make some noise? Keep publishing.

Blog, tweet, comment, update statuses, make connections online, start communities, publish articles, send out press releases, create videos, create podcasts… keep speaking online … and you will be noticed. Stop speaking (publishing) and you will be ignored. The web is a crowded market place and just as you would find street vendors shouting on top of their voices to grab some attention in a bustling bazaar, that’s what needs to be done on the web to draw the right people using content and publishing to create conversation.  Having a blog doesn’t get you noticed, blogging actively get’s you noticed. Achieving something like winning an award for your business doesn’t bring traffic to your website, telling others through your blog or press releases and shouting about it on social networking sites will.

There are no advantages to having a salesman or marketer who doesn’t communicate and actively promote. There are no advantages to having a website that no one is talking about on the social web and no one knows about.

Make some noise. Keep publishing. Jump start your content marketing and start a conversation. It’s easy to ignore the silent website, it’s hard to miss the one that everyone is talking about and doesn’t stop talking itself.

Reading has rapidly moved to the web. I personally do a lot of reading online every single day across a variety of personal interests from aquascaping, music theory, travel to social media, marketing and more. Even if i’m experimenting with dishes in the kitchen I have a recipe open on my netbook nearby. It’s only natural that we’re all going to take to e-readers and tablets sooner or later. From the current buzz, my guess would be sooner. So the question to start asking is not “should I go in for the iPad or Kindle? The question that urgently needs to be answered is “is my business publishing online and is it ready for the tablet boom?”

Online magazines, blogs and online publications are bound to be consumed that much more. If currently most reading is done while at your pc or at work, e-readers are simply going to ensure reading happens on the bus, on the subway, at airport waiting lounges and in bed. In marketing terms, it just opens a wider window of opportunity to have wider audiences discover your business. Online publications with compelling content will be key to engaging consumers and the earlier you can establish a leading publication within your industry space, the better prepared you can be for the inevitable boom. So how ready is your business on the online publication front?