Why I Can Be A Sucker For A Good Social Media Campaign
A good social media or online web presence strategy has all the trappings of a successful lead nurturing process. Yet when it comes to making a marketing investment, there are still some that that would rather invest in the former than the later. This brings me to why I think this. A discussion I had [...]
Drawing Parallels Between Lead Nurturing And Social Content Marketing
I’ve been frequently asked the question “why invest in social media and content marketing?” . The question often asked to substantiate whether there is any clear ROI in engaging in creating compelling new content and distributing it through social media channels. Somehow, it often takes time for executives more comfortable with traditional marketing tactics to [...]
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