That’s right! BuzzFactory.net has just launched a “Create A Custom Social Content Marketing Package” as an alternative to the existing solutions. You can now create your own social content marketing strategy and BuzzFactory.net will make sure it gets executed on every month like clockwork.

The online visibility solutions we have been offering are carefully tailored mixes of content and social marketing  activity which we know to work towards creating an online buzz for most needs. However, we understand  not every business has the same requirements and we’ve often tweaked the solutions to develop a mix of content and promotion activities that would suit a very specific requirement.

The new “Custom Social Marketing Solutions” offering on the website allows you to take the helm and create your very own content marketing strategy by selecting from a range of content development options, promotion and social media marketing activities which would help create the buzz around your brand on the web that you are looking for. The content options include:

• Engaging blog posts
• Keyword rich articles
• Guides
• White papers
• Reports
• PDF download documents
• Press releases
• Slideshare presentations
• Email drafts

Combine this with active social bookmarking across major social sites and promotion of content across social networking sites, Twitter, Linkedin and you virtually have a customized social content marketing strategy that’s ready to be put into action. Based on this submission we’ll get back to you with a proposal and a pricing quote shortly and if it all looks good, you’ll have a team to execute your plan for you.

Have a content marketing plan you need a pricing quote for? Use the “Custom Social Content Marketing Solutions” form and get a pricing quote soon!

Along with blog related activity and articles we often work with our customers to create very short Slideshare presentations which carry a single or very focused message about their products or offerings. We’ve found that these are simply great ways to reach out to customers and drive even a single valuable aspect or benefit of the offering across just a handful of slides and conveying a short crisp message. Traditionally, one would expect a slide presentation to be a comprehensive demo with detailed text and images which walk through a product but we tend to prefer using a combination fewer words and expressive images to just drive enough interest in a minutes time to  generate some curiosity about the product or business and explore some more.

For example… here is one on the importance of content in the online marketing space which we created to embed on the front page of our website to explain to users what the essence of what we do is all about.

Here are some reasons why we think Slideshare presentations are a great addition to your online content and help you reach out to more customers:

• They are on-demand viewing: users can access them and go through them when they have the time and need not set aside time from their schedule to go through them. More and more people actually take the time to go through presentations (as long as they are fresh and interesting) which means they are likely to get noticed.
• They are very sharable: This is perhaps the best reason to try out Slideshare presentations. Whether internally among the Slideshare community which alone has a large user base or on sites like Linkedin and other social networks, they can easily be shared on large communities and get noticed by people within your vertical or industry. Also since they are easy to embed in blogs as I’ve done above, there is a good chance people will help syndicate your slide show on their own blogs and sites.
• They show up well in search results: which is exactly what you want from any content you publish and Slideshare presentations don’t disappoint here. If they are well titled and tagged, they make for great search able and useful content for users who are searching for more information around your space.
• They are engaging & educational: which simply means they are perfect for demonstrating something in an interactive way and you can easily incorporate links to live examples, other web pages with more detail and use them to do what you would during a live presentation in the given time frame.

So if you are experimenting with different types of content to reach out to users try adding Slideshare presentations to your mix. You may just grow to like this versatile medium of content marketing just as much as we do.

If you have links of Slideshare presentations that you’ve done share them with us and post a link to them in the comments section. We would love see them.

In this short span we’ve discovered we’ve outgrown our previous website and that’s driven us to move to the new BuzzFactory.net website and blog which will be our new home on the web. The new Wordpress driven site will give us a better platform to continue our conversation on blogging, content development, social marketing and how these tools can be used effectively in generating more online visibility for your businesses and websites. The blog will continue to have regular articles, updates, views and posts around content marketing as well as updates from the team every now and then so stay tuned.

Please bear with us as we transition to our new home on the web and iron out any kinks that may come up in the process. We are extremely grateful for the support of all our early customers and hope to be able to work with more of you along the way. Here’s to the journey ahead…

Cheers!

From the BuzzFactory Team

Almost everyone who comes across the idea of setting up a blog for their business is excited by the prospect and gets into it with the enthusiasm of a six year old going to Disneyland for the first time. Whether its to communicate with customers, drive traffic or create more online awareness about a business, thousands of company or business blogs are kick started every week across the web with hopes that it can be a great channel to get to customers on the web and there is a lot of activity and frenzy in getting the blog launched. Few months later…. it didn’t quite seem like such a great idea. So are blogs really than ineffective for online marketing? No!

Blogs can be extremely effective as online marketing tools and customer acquisition but they don’t happen over night. You can’t expect to plant a packet of magic beans and expect a beanstalk overnight. This expectation gives a lot of first time marketing bloggers false hopes and when they see in the first week or so that they aren’t getting a gush of visitors, they give up, lose interest or reduce the frequency of their updates. Inactivity is the number one reason why a business blog can fail. The flipside of this is constant updates and regular refreshing of blog content works towards building a successful blog.

If you look at how a blog starts drawing readers and visitors, keywords have a special significance in helping visitors find you. Compare this to a fisherman using line with more than one hook. Every single time you put up a new blog posts it’s like adding a few more hooks to your fishing line and you’re increasing your chances of people finding you online. If you can post every day, you are effectively increasing your online reach daily and over time you will have what could be compared to a net of content instead of a line. However, this process needs to be done consistantly and as often as possible to build a successful blog around your business. It’s easy to lose interest and managing a blog can be very time consuming which explains why many busy marketing executives and business bloggers find they don’t have enough time to keep up with posting daily or weekly and the blogs are neglected. Whether you hire a content writer or manage your own blog, building that blog content consistently and being persistent will pay off. Don’t give up!