The Thin Line Between Using Social Media Effectively And Polluting The Social Web
Social media as an effective marketing channel has been around for a while now and at times it seems the word has been thrown around so much that some businesses fail to really understand what it means before deciding they want to “use social media” to “increase traffic”, “increase sales” and demand “ROI”. Among the [...]
A Sneak Peak Into The Factory Behind The Buzz
Content and social media marketing is serious work! Execution is what lies at the very core of a successful online marketing initiative and while most SEO and online marketing tools will tell you what to do in order to get your Google ranking up and drive more inbound traffic, how to create more online buzz, we actually [...]
Drawing Parallels Between Lead Nurturing And Social Content Marketing
I’ve been frequently asked the question “why invest in social media and content marketing?” . The question often asked to substantiate whether there is any clear ROI in engaging in creating compelling new content and distributing it through social media channels. Somehow, it often takes time for executives more comfortable with traditional marketing tactics to [...]
Successful Online Marketing Aint All About Building Back Links And Traffic
What on earth is he talking about??? That’s contrary to every article on SEO and traffic building I’ve read till date! The problem is many people who are charged with the task of turning their website into a successful marketing channel take these two metrics and set them as their primary objectives losing sight of [...]
Online Buzz Marketing Vs Sales For Start-up Businesses
The eternal question on the minds of start-up owners and early stage business managers looking for the right business development strategy to take their businesses to the next level. “Spend time and resources online through social media marketing or on direct sales?“. The answers and the decision making is not as easy as it may [...]
BuzzFactory Turns One Year Old Today
Happy Birthday BuzzFactory! A mood of celebration is set to take over here this weekend and why not? We finally turn one year old! It’s almost impossible to believe that it’s been just one year since we signed on our very first customer. So much has happened so quickly since it’s been one great first [...]
Be Silent Be Forgotten – The Way Social Marketing Works
I find myself in a situation which reminds me why we do what we do here at BuzzFactory.net and although what happened recently it isn’t great for business, it makes for excellent learning. For the last two to three weeks I haven’t posted anything new to our blog. I have been occupied with blogging and [...]
Why Slideshare Is An Uber Cool Way To Reach Out To Your Customers
In our last post we talked about how you need to be willing to experiment with different types of content and see what works before you know what kind of content marketing mix works best for you. Presentations have always been a popular part of the mix especially for B2B online marketing although it need [...]
Content Marketing First Social Marketing Next
Businesses are scampering to get their social marketing plans up and running and while overall advertising and marketing budgets are dropping with every month, social marketing is becoming a focus area of choice for many. Whether it’s spending on community social software platforms, hiring social networking superstars, community managers or roping in influential Twitter users [...]
Build A Business Blog Build A Social Marketing Asset
There are a wide range of online marketing options for businesses to invest in ranging from running adwords campaigns, ppc, affiliate programs, purchasing banners, paying third party sites for leads, webinars and online events among them. While each of have have their strengths and work effectively for certain requirements, building a business blog stands out [...]
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