Looking Beyond Facebook Twitter And The Obvious To Market Your Business Online

Facebook, Twitter, Linkedin, Pinterest, Digg, StumbleUpon, Google Plus etc are the the better known bigwigs of the social web and undoubtedly the first places that come to mind when you think about developing a marketing strategy online. Going purely by the volume of traffic they have, it seems obvious to spend more time and energy [...]

Seasonal Social Media Marketing – There Is No Such Thing

A financial company had this big event planned which would bring down some heavy weight global investors as well as some key government leaders two months away. They planned to market this event in a big way to attract more attendees from the private sector and decided to use an integrated multi-pronged plan with email [...]

Internet Marketing Humor – Matter Of Preference

Internet Marketing Humor – Expecting Twins

Why Every Content Marketer Should Think Like A Magazine Publisher

 
If what drew you to this post was the alluring image of Olivia Wilde on a cover, then I’ve made my point. In fact, even if you stopped at the top of this page and spent a few seconds wondering “I wonder what this post is all about” just because the image caught your attention, [...]

No Corporate Jargon And BS – Social Media Loves Simplicity

While we see some awesome and innovative things many companies are doing to engage with people on the web and “be social”, few still struggle with the idea of “being personable” rather than “sounding professional”. When I say “sounding professional” here I’m not referring to the true sense of the word but rather the ‘cliche’ of having [...]

Timing Your Social Media Marketing Right

When we’ve sent out proposals for inbound marketing and social media presence development for B2B companies, we make it point to suggest posting and publishing either 3 or 5 days a week based on our structured solutions. The reason being, experience has made it clear if you’re spending hours developing a great blog post or [...]

Weaving Your Social Media Presence Into Your Offline Marketing

There’s been an awakening in how effectively social media can be used to engage with consumers and stay connected with them after they’ve gone through the “awareness” phase through offline marketing that many businesses still spend massive parts of their budgets on. It seems almost everywhere I look, brands are connecting their online and offline [...]

Social Media Spotlight – Volkswagen Does Anything For Jetta

Overview
Volkswagen has been standing out in peoples mind when it comes to their innovative and often striking marketing campaigns both offline and online. Their marketing activity in India where they have grown very quickly into one of the most desired car brands has covered everything from The VW Polo Cup racing series to newspaper advertisements [...]

Social Media Strategy Spotlight – Gibson Guitars India

(The Facebook Page – Reaching Out To A Community)
Overview
For any guitar player, the Gibson Guitars brand needs no introduction whatsoever. Their guitars are legendary as is the brand with guitar players such as Slash, Joe Perry, Zakk Wylde and several other musicians endorsing the brand. Just about every guitar player and aspiring guitar player would [...]