Weaving Your Social Media Presence Into Your Offline Marketing
There’s been an awakening in how effectively social media can be used to engage with consumers and stay connected with them after they’ve gone through the “awareness” phase through offline marketing that many businesses still spend massive parts of their budgets on. It seems almost everywhere I look, brands are connecting their online and offline [...]
Social Media Spotlight – Volkswagen Does Anything For Jetta
Overview Volkswagen has been standing out in peoples mind when it comes to their innovative and often striking marketing campaigns both offline and online. Their marketing activity in India where they have grown very quickly into one of the most desired car brands has covered everything from The VW Polo Cup racing series to newspaper [...]
Social Media Strategy Spotlight – Gibson Guitars India
(The Facebook Page – Reaching Out To A Community) Overview For any guitar player, the Gibson Guitars brand needs no introduction whatsoever. Their guitars are legendary as is the brand with guitar players such as Slash, Joe Perry, Zakk Wylde and several other musicians endorsing the brand. Just about every guitar player and aspiring guitar [...]
The Thin Line Between Using Social Media Effectively And Polluting The Social Web
Social media as an effective marketing channel has been around for a while now and at times it seems the word has been thrown around so much that some businesses fail to really understand what it means before deciding they want to “use social media” to “increase traffic”, “increase sales” and demand “ROI”. Among the [...]
Taking The Social Media Leap Or Opening Pandoras Box
If you can’t take the heat get out of the kitchen! In fact, don’t walk into the kitchen in the first place. If you’re pulling out the stops and taking the leap into social media …be aware that you are opening pandora’s box and you need to be prepared to take on anything that comes [...]
Successful Online Marketing Aint All About Building Back Links And Traffic
What on earth is he talking about??? That’s contrary to every article on SEO and traffic building I’ve read till date! The problem is many people who are charged with the task of turning their website into a successful marketing channel take these two metrics and set them as their primary objectives losing sight of [...]
Online Buzz Marketing Vs Sales For Start-up Businesses
The eternal question on the minds of start-up owners and early stage business managers looking for the right business development strategy to take their businesses to the next level. “Spend time and resources online through social media marketing or on direct sales?“. The answers and the decision making is not as easy as it may [...]
The Shortcut To Social Content Marketing Success
View more presentations from BuzzFactory.net. The truth is there is no real shortcut to developing long term inbound search traffic and steady business through a website. The few overnight successes that you hear of where traffic suddenly spikes is often just that….a temporary spike because something you posted really took off and became viral. The [...]
iPad Kindle Or Crunchpad – Is Your Business Publishing Yet?
The iPad has been all the rage this past week and whether it’s a raging success or not, for now everyone is talking about it. It’s not just Apple who is taking a crack at this market, Amazon’s Kindle, Tech Crunch’s Crunchpad and dozens of other companies have prototypes for tablet pcs / e-readers which [...]
Daily Social Activity Leads To Effective Content Marketing
Content marketing is a perfect online marketing strategy to drive more visibility for your business or website. It’s a great way to engage more people online, build more search traffic and also invaluable in developing an effective inbound lead generation channel. Whether you use an active blog, articles, case studies, white papers, video, podcasts, online [...]
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