The special feature covers emerging businesses which break away from the cost edge and common business models associated with India and bring something fresh and new to customers globally.

It feels great to be featured among these new cutting edge global businesses and very encouraging as we are in the midst of exploring options and moving ahead with growing our operations further towards the end of this year. As we scale our team and look forward to a new year with a new start we hope to be able to offer what we do to more customers both in India and around the world and keep the buzz going.

Do get yourself a copy of the October 31st Business Today and check out the article! We’ll share the online version on the Business Today website once it’s published there.

Click on the images to read

]]> http://buzzfactory.net/buzzfactory-blog/buzzfactory-featured-as-next-gen-company-on-business-today/feed/ 2 http://buzzfactory.net/buzzfactory-blog/buzzfactory-coverage-on-business-today-magazine/ http://buzzfactory.net/buzzfactory-blog/buzzfactory-coverage-on-business-today-magazine/#comments Sun, 08 Aug 2010 05:53:11 +0000 Neil Sequeira http://buzzfactory.net/?p=649 After a little over a year operating in stealth with our customers behind the scenes generating online exposure for them, BuzzFactory.net gets it’s first bit of offline exposure in the latest August 22  issue of Business Today magazine in context to the India Grow VC network which was recently launched to give India a boost in terms of startup infrastructure and funding through it’s innovative model. Here’s a copy of the print article:

Business Today Aug 22- Angels in the Crowd

The blog is a diary-like online platform to post a personal opinion or account of daily events so that others can read right?

…..Wrong! And this is what turns off many who think to themselves “What am going to post everyday and how will that help bring customers?” A blog is a highly versatile publishing platform. It can be what you want it to be and is only limited by one’s creativity. While some use it effectively to publish a daily account of events, others use it just as well to turn it into a learning resource with informative articles and some can adapt it to publish an online magazine with content that’s of interest to it’s readers. What you choose to publish depends largely on one’s business and more importantly their customers.

A very niche high tech company which needs to attract a very no-nonsense technical audience may need to publish more along the lines of technology publications maintaining a more serious tone and ensuring it’s valuable to the readers. A business targeted towards a younger audience may choose to publish a more rich media based one with a lighter first person tone to strike a chord with their readers. Finally the objective is to create a real social connection through the blog and develop a valuable online resource for your target audience.  That’s how your customers will discover you. How do you decide what kind of publication your business could use and how to leverage a blog? Simple….

• Define your target audience and customers (what kind of audience would you like your publication to draw?)

• Now put yourself in their shoes for a while and think about what kind of an online publication would attract your attention and have you go back for more on a regular basis? (What kind of content? What kind of tone? What are their current favorites? What can you learn from them? How could you make your publication even better?)

• Execute! Start working towards building that dream online publication  and spend some time every day thinking “how can I make it even better?” , “what would a reader like to see here?”… and make your publication the best there is.

Virtually every industry, business vertical or interest area including the niche one’s have successful online publications in the form of blogs, journals, portals, news sites and magazines. The blog as a platform is perhaps the most versatile marketing tool we’ve seen in a while. Use it well, and with a little effort you can also have one of those publications your customers value so much.