Content Is King But Who Said Being King Is Easy?
It’s established when it comes to social media engagement or inbound marketing strategy, “content is king”. Without it, there’s not much to talk about, share, discuss, communicate or grab people’s attention. To a step further, it’s not just any old content that will do the trick and get people flocking to one’s website, flooding the [...]
Drawing Parallels Between Lead Nurturing And Social Content Marketing
I’ve been frequently asked the question “why invest in social media and content marketing?” . The question often asked to substantiate whether there is any clear ROI in engaging in creating compelling new content and distributing it through social media channels. Somehow, it often takes time for executives more comfortable with traditional marketing tactics to [...]
BuzzFactory Turns One Year Old Today
Happy Birthday BuzzFactory! A mood of celebration is set to take over here this weekend and why not? We finally turn one year old! It’s almost impossible to believe that it’s been just one year since we signed on our very first customer. So much has happened so quickly since it’s been one great first [...]
Content Marketing First Social Marketing Next
Businesses are scampering to get their social marketing plans up and running and while overall advertising and marketing budgets are dropping with every month, social marketing is becoming a focus area of choice for many. Whether it’s spending on community social software platforms, hiring social networking superstars, community managers or roping in influential Twitter users [...]
Content Marketing – Becoming Visible Within Your Business Vertical With An Online Publication
Creating content that is valuable to your customers and prospects is great for leveraging search traffic and generating interest for your business but owning one of the hottest online publications within your business vertical can be an invaluable long term asset. You can compare it to the ability to place an advertisement in a well [...]
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