On it’s own freshly published original content can drive some amount of search traffic on a more established site but for most sites it makes sense to give every newly published piece of content a jump start by sharing it with as many relevant users as possible. For example, if  you’ve just finished publishing a new blog post for your business website it may generate some views from regular readers and subscribers to your website and blog but to reach out to a wider audience and drive the most out of your content you need to go a step further. Submitting and sharing it with your network on social sites like Digg, Mixx, Stumbleupon, Reditt and others can draw a wider readership and allows the online community to further promote the ones they enjoyed reading. Posting them to social networks such as Facebook, MySpace, Linkedin and others also could create some amount of traction for your post. Besides the more generic social sites, almost every industry and vertical has it’s own social networks, communities and sites where quality content can be shared with peers and audiences from within the industry giving your content the right kind of exposure and drawing more visitors towards your website.

While many are aware that they can leverage all these social sites to promote their content time and shedules often get in the way causing one to overlook this and a lot of well written, well created fresh content doesn’t get promoted and read to it’s full potential in the process. What is needed is a disciplined process of publishing + online promotion activity to push your content to users as soon as it’s published and build as much momentum from each post, article or piece of content. Once you have that in place you should see a marked improvement in how well distributed your content is and how much more effectively you can market your website. Simple!

Every business is working towards a strong online marketing plan to help drive customers towards their websites rather than going after customers. Different strategies work for different businesses and whether it’s paid online advertising, search engine optimization, inbound lead generation programs or social media marketing, the main goal is the same: To get in front of customers with a message. Experimenting with all these various online marketing techniques over some time will help determine the winning mix of just how much of each one needs to get their customers coming in however among all these variables is one fact that can’t easily be disputed: Content plays an important role in the online marketing process.

The rules for the race to get the top spot in search engine results for the best target keywords has changed. The game has become more competitive. A lot more competitive. How many businesses would rest once their website shows up in the number one spot or the among the first page results of a Google search? Few. The race is no longer to get to the first page or claim that top spot. The aim is to dominate the results on the first page or even the first few pages of search results. After all, how long can your website hold that podium position before someone else comes along and pushes you down? This is why SEO or one aspect alone can’t drive online success. Once you’re at the top, you need to fight to stay there and you need to fight daily.

This is where content comes in. Fresh content is generally given priority over older content so need to produce fresh content as often as possible is key to staying among the results for a targeted set of keywords. Little wonder how blogging has turned into such a powerful marketing tool in any social media marketing plan. Depending on how often the blog is updated, the process helps update the content consistently and search engines pick up on this, marking it as a valuable source of information. Turning out daily content around a strategic topic area while including certain keywords (without going out of context just for the sake of keywords) will gradually work towards a website ranking higher for those keywords. More importantly, the more useful content you can get out there and promote through sharing and social media, the wider a net you can cast so more visitors are likely to be directed towards your site.

1. Develop content around your business whether its blog posts, videos, presentations, pdf documents, white papers, articles etc
2. Do it daily if possible or as often as you can. The more frequent you can publish new content, the better.
3. Promote each piece of content as much as possible. Share it, bookmark it, list it on directories and sites, tweet it and get it out there
4. Dominate the search results for that topic

Consistency is the key. If you can generate content consistently, you can become more visible.