Looking Beyond Facebook Twitter And The Obvious To Market Your Business Online
Facebook, Twitter, Linkedin, Pinterest, Digg, StumbleUpon, Google Plus etc are the the better known bigwigs of the social web and undoubtedly the first places that come to mind when you think about developing a marketing strategy online. Going purely by the volume of traffic they have, it seems obvious to spend more time and energy [...]
Seasonal Social Media Marketing – There Is No Such Thing
A financial company had this big event planned which would bring down some heavy weight global investors as well as some key government leaders two months away. They planned to market this event in a big way to attract more attendees from the private sector and decided to use an integrated multi-pronged plan with email [...]
No Corporate Jargon And BS – Social Media Loves Simplicity
While we see some awesome and innovative things many companies are doing to engage with people on the web and “be social”, few still struggle with the idea of “being personable” rather than “sounding professional”. When I say “sounding professional” here I’m not referring to the true sense of the word but rather the ‘cliche’ of having [...]
Weaving Your Social Media Presence Into Your Offline Marketing
There’s been an awakening in how effectively social media can be used to engage with consumers and stay connected with them after they’ve gone through the “awareness” phase through offline marketing that many businesses still spend massive parts of their budgets on. It seems almost everywhere I look, brands are connecting their online and offline [...]
Social Media Spotlight – Volkswagen Does Anything For Jetta
Overview
Volkswagen has been standing out in peoples mind when it comes to their innovative and often striking marketing campaigns both offline and online. Their marketing activity in India where they have grown very quickly into one of the most desired car brands has covered everything from The VW Polo Cup racing series to newspaper advertisements [...]
There Is Such A Thing As Too Much With Social Media Marketing
“If you don’t have an iPhone…then you don’t have an iPhone”
As a marketing enthusiast I love the message. It’s smart, it’s catchy and makes you question…why don’t I have an iPhone? As a television viewer, I can’t stand this line anymore because I’m compelled to watch it every five minutes over and over again while catching [...]
Taking The Social Media Leap Or Opening Pandoras Box
If you can’t take the heat get out of the kitchen! In fact, don’t walk into the kitchen in the first place.
If you’re pulling out the stops and taking the leap into social media …be aware that you are opening pandora’s box and you need to be prepared to take on anything that comes [...]
Drawing Parallels Between Lead Nurturing And Social Content Marketing
I’ve been frequently asked the question “why invest in social media and content marketing?” .
The question often asked to substantiate whether there is any clear ROI in engaging in creating compelling new content and distributing it through social media channels. Somehow, it often takes time for executives more comfortable with traditional marketing tactics to come [...]
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