Reading has rapidly moved to the web. I personally do a lot of reading online every single day across a variety of personal interests from aquascaping, music theory, travel to social media, marketing and more. Even if i’m experimenting with dishes in the kitchen I have a recipe open on my netbook nearby. It’s only natural that we’re all going to take to e-readers and tablets sooner or later. From the current buzz, my guess would be sooner. So the question to start asking is not “should I go in for the iPad or Kindle? The question that urgently needs to be answered is “is my business publishing online and is it ready for the tablet boom?”

Online magazines, blogs and online publications are bound to be consumed that much more. If currently most reading is done while at your pc or at work, e-readers are simply going to ensure reading happens on the bus, on the subway, at airport waiting lounges and in bed. In marketing terms, it just opens a wider window of opportunity to have wider audiences discover your business. Online publications with compelling content will be key to engaging consumers and the earlier you can establish a leading publication within your industry space, the better prepared you can be for the inevitable boom. So how ready is your business on the online publication front?