BuzzFactory Goes Crowdfunding And Searches Out The Right Investors
We’ve been a bootstrapped startup for nearly two years now and although a number of casual angel investment offers have come our way since the end of 2010, everything has been more about fine tuning the business model, finding our personality and space in an ever-evolving market and bringing clarity as to what BuzzFactory as [...]
Business Blogging And Finding Justin Bieber
My inbox today had a rather interesting read. I received an email from the other side of the world from someone who was looking for permission to use a photo I had shared on Flickr but couldn’t connect there since I’ve been inactive there for a while. She wrote: I sent you a Flickr e-mail [...]
Online Buzz Marketing Vs Sales For Start-up Businesses
The eternal question on the minds of start-up owners and early stage business managers looking for the right business development strategy to take their businesses to the next level. “Spend time and resources online through social media marketing or on direct sales?“. The answers and the decision making is not as easy as it may [...]
Social Content Marketing – Everyone Knows The Noisy Kid In Class
There’s a lesson to be learned for social marketers in just about every real life social situation. The common classroom full of 8 year olds is just one such scenario. Have you ever noticed, whether the other kids like them or not, it’s the talkative and slightly disruptive kids who stand out in a new classroom among [...]
Web Content Marketing Or PR For The Masses?
I was recently in a discussion with a veteran of social media marketing having co-written and published books on the subject. While he re-validated what we do here at BuzzFactory.net and stressed how important it is in today’s context to have an active content marketing plan which reaches out to people online daily, we marveled as [...]
Targeting Your Community Through An Online Magazine
National Geographic magazine has always pulled in readers who have the explorer instinct. Popular Mechanics has managed to retain its fan followings through the decades. Cosmopolitan gets picked off the stands by today’s women fresh off the press and Playboy….well let’s just say has managed to strike a note with men world wide. The point [...]
Is Your Business Blog Stagnating? How To Re-Focus And Revive
Nearly every business website has a “Blog” link and every once in a while when you click through to the blog you’ll see the last post or article was published “12th January 2009″ or “March 15th 2008″. That can be a buzz-kill for someone who is looking for the latest publication by the business only [...]
iPad Kindle Or Crunchpad – Is Your Business Publishing Yet?
The iPad has been all the rage this past week and whether it’s a raging success or not, for now everyone is talking about it. It’s not just Apple who is taking a crack at this market, Amazon’s Kindle, Tech Crunch’s Crunchpad and dozens of other companies have prototypes for tablet pcs / e-readers which [...]
Why Slideshare Is An Uber Cool Way To Reach Out To Your Customers
In our last post we talked about how you need to be willing to experiment with different types of content and see what works before you know what kind of content marketing mix works best for you. Presentations have always been a popular part of the mix especially for B2B online marketing although it need [...]
Daily Social Activity Leads To Effective Content Marketing
Content marketing is a perfect online marketing strategy to drive more visibility for your business or website. It’s a great way to engage more people online, build more search traffic and also invaluable in developing an effective inbound lead generation channel. Whether you use an active blog, articles, case studies, white papers, video, podcasts, online [...]
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