Books Are Judged By Their Covers Businesses On The Web By Their Content And Conversations
A couple of years ago when we launched BuzzFactory.net there were a smaller number of competitors both globally as well as locally. We were not positioning ourselves as a social media agency or a social media marketing company back then, we were simply a content marketing / inbound marketing team using our skills at creating [...]
How The Pinterest Phenomenon Will Impact Your Inbound Marketing And Content Strategy
The nuclear fission like popularity of social site Pinterest.com has taken the social web by storm. Shooting up the website rankings among the most popular sites out there today, this is one online community no brand, website or organization wants to ignore when it comes to reaching out on the web. No less than a [...]
Why Every Content Marketer Should Think Like A Magazine Publisher
If what drew you to this post was the alluring image of Olivia Wilde on a cover, then I’ve made my point. In fact, even if you stopped at the top of this page and spent a few seconds wondering “I wonder what this post is all about” just because the image caught your attention, [...]
No Corporate Jargon And BS – Social Media Loves Simplicity
While we see some awesome and innovative things many companies are doing to engage with people on the web and “be social”, few still struggle with the idea of “being personable” rather than “sounding professional”. When I say “sounding professional” here I’m not referring to the true sense of the word but rather the ‘cliche’ of having [...]
Content Is King But Who Said Being King Is Easy?
It’s established when it comes to social media engagement or inbound marketing strategy, “content is king”. Without it, there’s not much to talk about, share, discuss, communicate or grab people’s attention. To a step further, it’s not just any old content that will do the trick and get people flocking to one’s website, flooding the [...]
BuzzFactory Goes Crowdfunding And Searches Out The Right Investors
We’ve been a bootstrapped startup for nearly two years now and although a number of casual angel investment offers have come our way since the end of 2010, everything has been more about fine tuning the business model, finding our personality and space in an ever-evolving market and bringing clarity as to what BuzzFactory as [...]
Business Blogging And Finding Justin Bieber
My inbox today had a rather interesting read. I received an email from the other side of the world from someone who was looking for permission to use a photo I had shared on Flickr but couldn’t connect there since I’ve been inactive there for a while. She wrote:
I sent you a Flickr e-mail but [...]
Online Buzz Marketing Vs Sales For Start-up Businesses
The eternal question on the minds of start-up owners and early stage business managers looking for the right business development strategy to take their businesses to the next level. “Spend time and resources online through social media marketing or on direct sales?“. The answers and the decision making is not as easy as it may [...]
Social Content Marketing – Everyone Knows The Noisy Kid In Class
There’s a lesson to be learned for social marketers in just about every real life social situation. The common classroom full of 8 year olds is just one such scenario. Have you ever noticed, whether the other kids like them or not, it’s the talkative and slightly disruptive kids who stand out in a new classroom among [...]
Web Content Marketing Or PR For The Masses?
I was recently in a discussion with a veteran of social media marketing having co-written and published books on the subject. While he re-validated what we do here at BuzzFactory.net and stressed how important it is in today’s context to have an active content marketing plan which reaches out to people online daily, we marveled as [...]
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