Tag Archives: content writing

BuzzFactory The New Home Of Content Marketing

BuzzFactory is back and has a new home! It’s been a very active first few months here and everyone has been overwhelmed by the great response we’ve had from customers, friends and well wishers. What feels like at least a year that has gone by since we set up has been just three months (I [...]

Content Marketing – Becoming Visible Within Your Business Vertical With An Online Publication

Creating content that is valuable to your customers and prospects is great for leveraging search traffic and generating interest for your business but owning one of the hottest online publications within your business vertical can be an invaluable long term asset. You can compare it to the ability to place an advertisement in a well [...]

How To Dominate Search Engine Results Through Content Marketing

Every business is working towards a strong online marketing plan to help drive customers towards their websites rather than going after customers. Different strategies work for different businesses and whether it’s paid online advertising, search engine optimization, inbound lead generation programs or social media marketing, the main goal is the same: To get in front [...]

Inactivity – The Number One Reason Why A Business Blog Fails

Whether its to communicate with customers, drive traffic or create more online awareness about a business, thousands of company or business blogs are kick started every week across the web with hopes that it can be a great channel to get to customers on the web and there is a lot of activity and frenzy in getting the blog launched. Few months later…. it didn’t quite seem like such a great idea. So are blogs really than ineffective for online marketing? No!
Blogs can be extremely effective as online marketing tools and customer acquisition but they don’t happen over night.

Why You Should Never Underestimate The ROI Of A Business Blog

One of the most common arguments put forward everytime a company considers a business blog is ROI. When considering strategies like social media, content marketing and business blogging, measuring ROI is difficult as is making your boss see it. Considering the cost of getting a blog up, hosting it and the time and cost that goes into writing articles and blog posts regularly, are the returns worth it? My answer would be yes it is!

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