Content Marketing First Social Marketing Next
Businesses are scampering to get their social marketing plans up and running and while overall advertising and marketing budgets are dropping with every month, social marketing is becoming a focus area of choice for many. Whether it’s spending on community social software platforms, hiring social networking superstars, community managers or roping in influential Twitter users [...]
Confessions Of A Content Marketer – Separating Intent From Strategy
A common mistake made by many who set out to execute on a social marketing strategy is they directly use social marketing channels like Twitter, Linkedin, Facebook and Company Blogs to sell their products by posting them to sites and writing about them. It may work once every few times but it’s certainly not a [...]
Daily Social Activity Leads To Effective Content Marketing
Content marketing is a perfect online marketing strategy to drive more visibility for your business or website. It’s a great way to engage more people online, build more search traffic and also invaluable in developing an effective inbound lead generation channel. Whether you use an active blog, articles, case studies, white papers, video, podcasts, [...]
BuzzFactory The New Home Of Content Marketing
BuzzFactory is back and has a new home! It’s been a very active first few months here and everyone has been overwhelmed by the great response we’ve had from customers, friends and well wishers. What feels like at least a year that has gone by since we set up has been just three months (I [...]
Content Marketing – Becoming Visible Within Your Business Vertical With An Online Publication
Creating content that is valuable to your customers and prospects is great for leveraging search traffic and generating interest for your business but owning one of the hottest online publications within your business vertical can be an invaluable long term asset. You can compare it to the ability to place an advertisement in a well [...]
How To Dominate Search Engine Results Through Content Marketing
Every business is working towards a strong online marketing plan to help drive customers towards their websites rather than going after customers. Different strategies work for different businesses and whether it’s paid online advertising, search engine optimization, inbound lead generation programs or social media marketing, the main goal is the same: To get in front [...]
Inactivity – The Number One Reason Why A Business Blog Fails
Whether its to communicate with customers, drive traffic or create more online awareness about a business, thousands of company or business blogs are kick started every week across the web with hopes that it can be a great channel to get to customers on the web and there is a lot of activity and frenzy in getting the blog launched. Few months later…. it didn’t quite seem like such a great idea. So are blogs really than ineffective for online marketing? No!
Blogs can be extremely effective as online marketing tools and customer acquisition but they don’t happen over night.
Why You Should Never Underestimate The ROI Of A Business Blog
One of the most common arguments put forward everytime a company considers a business blog is ROI. When considering strategies like social media, content marketing and business blogging, measuring ROI is difficult as is making your boss see it. Considering the cost of getting a blog up, hosting it and the time and cost that goes into writing articles and blog posts regularly, are the returns worth it? My answer would be yes it is!
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