Be Silent Be Forgotten – The Way Social Marketing Works
I find myself in a situation which reminds me why we do what we do here at BuzzFactory.net and although what happened recently it isn’t great for business, it makes for excellent learning. For the last two to three weeks I haven’t posted anything new to our blog. I have been occupied with blogging and [...]
Build A Business Blog Build A Social Marketing Asset
There are a wide range of online marketing options for businesses to invest in ranging from running adwords campaigns, ppc, affiliate programs, purchasing banners, paying third party sites for leads, webinars and online events among them. While each of have have their strengths and work effectively for certain requirements, building a business blog stands out [...]
Confessions Of A Content Marketer – Separating Intent From Strategy
A common mistake made by many who set out to execute on a social marketing strategy is they directly use social marketing channels like Twitter, Linkedin, Facebook and Company Blogs to sell their products by posting them to sites and writing about them. It may work once every few times but it’s certainly not a [...]
Content Marketing – Becoming Visible Within Your Business Vertical With An Online Publication
Creating content that is valuable to your customers and prospects is great for leveraging search traffic and generating interest for your business but owning one of the hottest online publications within your business vertical can be an invaluable long term asset. You can compare it to the ability to place an advertisement in a well [...]
Inactivity – The Number One Reason Why A Business Blog Fails
Whether its to communicate with customers, drive traffic or create more online awareness about a business, thousands of company or business blogs are kick started every week across the web with hopes that it can be a great channel to get to customers on the web and there is a lot of activity and frenzy in getting the blog launched. Few months later…. it didn’t quite seem like such a great idea. So are blogs really than ineffective for online marketing? No!
Blogs can be extremely effective as online marketing tools and customer acquisition but they don’t happen over night.
Why You Should Never Underestimate The ROI Of A Business Blog
One of the most common arguments put forward everytime a company considers a business blog is ROI. When considering strategies like social media, content marketing and business blogging, measuring ROI is difficult as is making your boss see it. Considering the cost of getting a blog up, hosting it and the time and cost that goes into writing articles and blog posts regularly, are the returns worth it? My answer would be yes it is!
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