Drawing Parallels Between Lead Nurturing And Social Content Marketing
I’ve been frequently asked the question “why invest in social media and content marketing?” .
The question often asked to substantiate whether there is any clear ROI in engaging in creating compelling new content and distributing it through social media channels. Somehow, it often takes time for executives more comfortable with traditional marketing tactics to come [...]
Original Content Vs Syndicated Content For Inbound Search Marketing – Hare And The Tortoise Remake
Recently while discussing social marketing and creating online buzz through blogs and articles with a few people I got the feeling while most people insist on original content for their blogs and websites to drive seach traffic not everyone was clear how it differed from using syndicated content. I thought it may be good to [...]
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