Books Are Judged By Their Covers Businesses On The Web By Their Content And Conversations

A couple of years ago when we launched BuzzFactory.net there were a smaller number of competitors both globally as well as locally. We were not positioning ourselves as a social media agency or a social media marketing company back then, we were simply a content marketing / inbound marketing team using our skills at creating [...]

How Investing In Developing An Online Presence Early Can Reduce Your B2B Sales Costs Later

One of the top reasons decision makers in B2B businesses put off social media marketing and spending on activity which can help create a web presence is “no instant ROI”. The logic: why pay someone to blog, publish content, share content, comment on others websites and spend time on social networks all day when it [...]

Why Every Content Marketer Should Think Like A Magazine Publisher

 
If what drew you to this post was the alluring image of Olivia Wilde on a cover, then I’ve made my point. In fact, even if you stopped at the top of this page and spent a few seconds wondering “I wonder what this post is all about” just because the image caught your attention, [...]

The Thin Line Between Using Social Media Effectively And Polluting The Social Web

Social media as an effective marketing channel has been around for a while now and at times it seems the word has been thrown around so much that some businesses fail to really understand what it means before deciding they want to “use social media” to “increase traffic”, “increase sales” and demand “ROI”.
Among the Indian [...]

Business Blogging And Finding Justin Bieber

My inbox today had a rather interesting read. I received an email from the other side of the world from someone who was looking for permission to use a photo I had shared on Flickr but couldn’t connect there since I’ve been inactive there for a while. She wrote:
I sent you a Flickr e-mail but [...]

BuzzFactory Concludes A Workshop On Blogging At Open Space

We’ve just concluded a very enjoyable 2 hour session on “Getting Started With Blogging” and making the most of the WordPress platform here at Open Space. The lively audience which consistently grew as the session continued participated and interacted with their questions on the basics of blogging, getting started and tips on how to become an [...]

Advantages Of Hiring A Salesman Who Doesnt Speak

Well let’s see…

The office is quiet
You don’t need to spend on phone and traveling expenses
You don’t have to worry about what to do if you have too many customers pouring in

Heck…there are no advantages! Having a salesperson who doesn’t communicate is absolutely pointless! Having marketers that are not making a noise about your business or [...]

Be Silent Be Forgotten – The Way Social Marketing Works

I find myself in a situation which reminds me why we do what we do here at BuzzFactory.net and although what happened recently  it isn’t great for business, it makes for excellent learning. For the last two to three weeks I haven’t posted anything new to our blog. I have been occupied with blogging and [...]

Content Marketing First Social Marketing Next

Businesses are scampering to get their social marketing plans up and running and while overall advertising and marketing budgets are dropping with every month, social marketing is becoming a focus area of choice for many. Whether it’s spending on community social software platforms, hiring social networking superstars, community managers or roping in influential Twitter users [...]

BuzzFactory The New Home Of Content Marketing

BuzzFactory is back and has a new home! It’s been a very active first few months here and everyone has been overwhelmed by the great response we’ve had from customers, friends and well wishers. What feels like at least a year that has gone by since we set up has been just three months (I [...]