Tag Archives: blog content

Making The Most Of Your Blog Content For Marketing

One of the most common questions that comes up while discussing one’s social content marketing strategy is “I would like to do a lot of different content as a part of the online marketing mix but If I had to choose just one what do I go with?”. Our advice is simple…..stick with the blog. [...]

Build A Business Blog Build A Social Marketing Asset

There are a wide range of online marketing options for businesses to invest in ranging from running adwords campaigns, ppc,  affiliate programs, purchasing banners, paying third party sites for leads, webinars and online events among them. While each of have have their strengths and work effectively for certain requirements, building a business blog stands out [...]

Confessions Of A Content Marketer – Separating Intent From Strategy

A common mistake made by many who set out to execute on a social marketing strategy is they directly use social marketing channels like Twitter, Linkedin, Facebook and Company Blogs to sell their products by posting them to sites and writing about them.  It may work once every few times but it’s certainly not a [...]

How Blog Content Can Help Fuel Online Conversations For Your Business

Have you logged into Facebook, Linkedin or Twitter with the intention of posting a few messages or start a discussion with the intention of promoting your business and then found yourself lost for words or ideas? Several businesses find they have Twitter accounts, groups on just about every social network registered but idle and after [...]

Why You Should Never Underestimate The ROI Of A Business Blog

One of the most common arguments put forward everytime a company considers a business blog is ROI. When considering strategies like social media, content marketing and business blogging, measuring ROI is difficult as is making your boss see it. Considering the cost of getting a blog up, hosting it and the time and cost that goes into writing articles and blog posts regularly, are the returns worth it? My answer would be yes it is!

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