How Investing In Developing An Online Presence Early Can Reduce Your B2B Sales Costs Later
One of the top reasons decision makers in B2B businesses put off social media marketing and spending on activity which can help create a web presence is “no instant ROI”. The logic: why pay someone to blog, publish content, share content, comment on others websites and spend time on social networks all day when it [...]
Timing Your Social Media Marketing Right
When we’ve sent out proposals for inbound marketing and social media presence development for B2B companies, we make it point to suggest posting and publishing either 3 or 5 days a week based on our structured solutions. The reason being, experience has made it clear if you’re spending hours developing a great blog post or [...]
Original Content Vs Syndicated Content For Inbound Search Marketing – Hare And The Tortoise Remake
Recently while discussing social marketing and creating online buzz through blogs and articles with a few people I got the feeling while most people insist on original content for their blogs and websites to drive seach traffic not everyone was clear how it differed from using syndicated content. I thought it may be good to [...]
Why Slideshare Is An Uber Cool Way To Reach Out To Your Customers
In our last post we talked about how you need to be willing to experiment with different types of content and see what works before you know what kind of content marketing mix works best for you. Presentations have always been a popular part of the mix especially for B2B online marketing although it need [...]
Content Marketing – Becoming Visible Within Your Business Vertical With An Online Publication
Creating content that is valuable to your customers and prospects is great for leveraging search traffic and generating interest for your business but owning one of the hottest online publications within your business vertical can be an invaluable long term asset. You can compare it to the ability to place an advertisement in a well [...]
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