Online Reputation And Brand Management

The Objective

If you’re going to use social media and online communication channels to reach out and engage your market on the web, you are going to have to monitor the web for conversations. What are people saying about your business or brand? Where are these conversations happening? Are they positive or negative? Are they being addressed by you? Are negative perceptions changed or managed?

Having a listening process in place ensures that you have a constant pulse on the web and know what they are saying about you. Reputations and brands are made or ripped apart into shreds by the voices of those online based on your interactions on the web and it’s important to “be everywhere your audience is” so that you can reply to relevant comments, discussions and communities.

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A Perspective

online-reputation-management

What Can We Do?

BuzzFactory can help you monitor the web, identify relevant conversations and re-enforce your reputation by encouraging positive shares, comments, reviews and conversations while intimating you and then tackling negative ones.

We will:

  • Manually administer and moderate your social media assets on a daily basis including blogs, Facebook pages, Linkedin groups, communities, discussion forums, Twitter accounts and other directly owned social accounts
  • Monitor Google search results manually once a week and set up daily alerts for important search keywords as well as results related to the brand. This includes tracking positions of these results across the first few result pages as well as those of competitors. As a result, we see what the customers see and be proactive about it.
  • Listen to Social Media chatter daily using Google alerts, Social Mention and Who’s Talking among other software tools for relevant results identifying positve and negative posts before acting on them
  • Alert you of any urgent finds or situations that need to be tackled right away. We will also compile all results (positive & negative) into a concise report to provide you a perspective of the discussions around your brand online at the end of each month
  • The reporting can include trends, comments, research around competitors, reviews and any other parameters that could be valuable insights to you
  • The response process will be finalized with you according to the sentiments of comments, conversations, reviews or content on sites with the option of having escalated or highly critical conversations handled internally by you
  • A reputation re-enforcement plan can also be developed to build more positive sentiments, reviews, comments etc by reaching out to communities and jumping in where required
  • Deliver a comprehensive record of all interactions and activity done over the month



How Do I Get Started?

Simply fill in the form below and we will get in touch with you within 48 hours. We’ll call you to understand your requirements in some more detail before putting together a more concrete proposal. Once you’d like to proceed we will work closely with you on how each kind of scenario should be handled and get a better grip on your businesses’ communications strategy. After the first few weeks we should have a strong process ramped up.

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