Weaving Your Social Media Presence Into Your Offline Marketing
There’s been an awakening in how effectively social media can be used to engage with consumers and stay connected with them after they’ve gone through the “awareness” phase through offline marketing that many businesses still spend massive parts of their budgets on. It seems almost everywhere I look, brands are connecting their online and offline [...]
Why I Can Be A Sucker For A Good Social Media Campaign
A good social media or online web presence strategy has all the trappings of a successful lead nurturing process. Yet when it comes to making a marketing investment, there are still some that that would rather invest in the former than the later. This brings me to why I think this. A discussion I had [...]
Social Media Spotlight – Volkswagen Does Anything For Jetta
Overview Volkswagen has been standing out in peoples mind when it comes to their innovative and often striking marketing campaigns both offline and online. Their marketing activity in India where they have grown very quickly into one of the most desired car brands has covered everything from The VW Polo Cup racing series to newspaper [...]
Social Media Strategy Spotlight – Gibson Guitars India
(The Facebook Page – Reaching Out To A Community) Overview For any guitar player, the Gibson Guitars brand needs no introduction whatsoever. Their guitars are legendary as is the brand with guitar players such as Slash, Joe Perry, Zakk Wylde and several other musicians endorsing the brand. Just about every guitar player and aspiring guitar [...]
There Is Such A Thing As Too Much With Social Media Marketing
“If you don’t have an iPhone…then you don’t have an iPhone” As a marketing enthusiast I love the message. It’s smart, it’s catchy and makes you question…why don’t I have an iPhone? As a television viewer, I can’t stand this line anymore because I’m compelled to watch it every five minutes over and over again while [...]
The Thin Line Between Using Social Media Effectively And Polluting The Social Web
Social media as an effective marketing channel has been around for a while now and at times it seems the word has been thrown around so much that some businesses fail to really understand what it means before deciding they want to “use social media” to “increase traffic”, “increase sales” and demand “ROI”. Among the [...]
BuzzFactory Featured Startup On GrowVC’s May 2011 Newsletter
As our crowdfunding quest continues, this week gets exciting as BuzzFactory is the featured startup on the May 2011 issue of GrowVC’s newsletter. For those of you who may have missed our last update, we’re on a mission to raise an early round of funding and here are the details: BuzzFactory Goes Crowdfunding & Searches [...]
BuzzFactory Goes Crowdfunding And Searches Out The Right Investors
We’ve been a bootstrapped startup for nearly two years now and although a number of casual angel investment offers have come our way since the end of 2010, everything has been more about fine tuning the business model, finding our personality and space in an ever-evolving market and bringing clarity as to what BuzzFactory as [...]
Business Blogging And Finding Justin Bieber
My inbox today had a rather interesting read. I received an email from the other side of the world from someone who was looking for permission to use a photo I had shared on Flickr but couldn’t connect there since I’ve been inactive there for a while. She wrote: I sent you a Flickr e-mail [...]
Taking The Social Media Leap Or Opening Pandoras Box
If you can’t take the heat get out of the kitchen! In fact, don’t walk into the kitchen in the first place. If you’re pulling out the stops and taking the leap into social media …be aware that you are opening pandora’s box and you need to be prepared to take on anything that comes [...]
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