The Shortcut To Social Content Marketing Success
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The truth is there is no real shortcut to developing long term inbound search traffic and steady business through a website. The few overnight successes that you hear of where traffic suddenly spikes is often just that….a temporary spike because something you posted really took off and became viral. The effects [...]
iPad Kindle Or Crunchpad – Is Your Business Publishing Yet?
The iPad has been all the rage this past week and whether it’s a raging success or not, for now everyone is talking about it. It’s not just Apple who is taking a crack at this market, Amazon’s Kindle, Tech Crunch’s Crunchpad and dozens of other companies have prototypes for tablet pcs / e-readers which [...]
The Blog – Social Content Marketings Ultimate Platform
I was wondering to myself the other day ‘why is it that so many business websites still don’t have active blogs when it’s such a fantastic marketing resource and so well tuned to SEO?”. After talking to a couple of business owners and marketing managers and digging into why they didn’t consider a blog, one [...]
Be Silent Be Forgotten – The Way Social Marketing Works
I find myself in a situation which reminds me why we do what we do here at BuzzFactory.net and although what happened recently it isn’t great for business, it makes for excellent learning. For the last two to three weeks I haven’t posted anything new to our blog. I have been occupied with blogging and [...]
Original Content Vs Syndicated Content For Inbound Search Marketing – Hare And The Tortoise Remake
Recently while discussing social marketing and creating online buzz through blogs and articles with a few people I got the feeling while most people insist on original content for their blogs and websites to drive seach traffic not everyone was clear how it differed from using syndicated content. I thought it may be good to [...]
Content Marketing Strategy – Finding The Perfect Mix
Content marketing is any form whether email newsletters, case studies, blogs etc are undoubtedly a corner stone for any successful online marketing campaign. That being said, it’s difficult to really determine what is the perfect mix of all these forms and just how much of each would be optimum to create the most buzz around [...]
Content Marketing First Social Marketing Next
Businesses are scampering to get their social marketing plans up and running and while overall advertising and marketing budgets are dropping with every month, social marketing is becoming a focus area of choice for many. Whether it’s spending on community social software platforms, hiring social networking superstars, community managers or roping in influential Twitter users [...]
Build A Business Blog Build A Social Marketing Asset
There are a wide range of online marketing options for businesses to invest in ranging from running adwords campaigns, ppc, affiliate programs, purchasing banners, paying third party sites for leads, webinars and online events among them. While each of have have their strengths and work effectively for certain requirements, building a business blog stands out [...]
Confessions Of A Content Marketer – Separating Intent From Strategy
A common mistake made by many who set out to execute on a social marketing strategy is they directly use social marketing channels like Twitter, Linkedin, Facebook and Company Blogs to sell their products by posting them to sites and writing about them. It may work once every few times but it’s certainly not a [...]
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