Social Content Marketing – Everyone Knows The Noisy Kid In Class

There’s a lesson to be learned for social marketers in just about every real life social situation. The common classroom full of 8 year olds is just one such scenario. Have you ever noticed, whether the other kids like them or not, it’s the talkative and slightly disruptive kids who stand out in a new classroom among their peers? It’s the noisy kids who grab the attention first among others in the class and it’s these kids who are well known within the class and often the rest of the school. On the flip-side, the quieter ones are often the last ones to make an impact on the others in terms of “getting noticed” and while we’re not suggesting one is better than the other….the ones who seek attention, seem to get it.

Sure….the quiet kid at the back of the class who wait’s his or her turn to speak may really end up being a brilliant student and perhaps a great friend if you get the chance to know who they are but you always know the ones who are always talking since…they are always talking.

When marketing a brand or business online you’re seeking attention. You want to be that noisy kid in class who everyone knows because you can’t be ignored. The social web is a lot like this classroom and publishing content through the blog, through the social networking sites, on twitter and other communication channels is the noise that’s going to get you noticed and have everyones attention. If you need others around to know you and know you’re around then you have you need to be talkative through online media. The difference being you’ll be required to deliver valuable content (not just heckle the teachers) in order to create more than just a ruckus in class. The more actively and frequently your media arm can publish valuable content, the more you’ll be “known” among social circles.

You know how you were always told not to be the noisy one in class? As an online marketer, it’s time to forget this and be that kid! After all…. everyone knows the noisy kid in class!