Addressing the Need for an Exclusive Mobile Website Experience

The mobile first approach

It’s nearly 2015 and through 2014 we’ve already crossed over into the era where mobile devices accessing the web have out-numbered PCs and laptops. As a digital company we’ve been using and advocating the need for mobile responsive websites for some time now and have worked on numerous web redesign projects ensuring the user experience is in tune with the way people browse in the present day. The way we saw it even two years ago, there is no excuse for not updating your web user experience or website to ensure it offers a good experience to users with laptops, PCs, tablets, iPads, smartphones and multiple screen sizes. Since the website is often the foundation of building a digital presence, responsive websites were the need of the hour. But that was then. This is now.

Now, the smartphone has captured an even bigger share of devices accessing the web and the user dynamics of mobile device usage (smartphones in particular) is very unique even compared to tablets, phablets, PCs and laptops. A mobile web user usually has the device held in one hand, uses a single thumb to swipe the screen, navigate, quickly scan content and hit a button or link. The behavior and usage is unique on a smaller mobile device like a smartphone and what you’re looking for while surfing with your phone is quick, accessible, compact content that fits on your small screen and puts what you need at your finger tips so you can act on it quickly. While responsive websites are important and do a great job addressing the design aspects of adjusting web content to multiple screen sizes, most responsive websites are still content heavy and designed first for the bigger screens and then adjusted to mobile (smaller screens) which means you still tend to do a lot of scrolling, read through more text, have multiple navigation links and go through what you would expect to see on a bigger screen. This brings us to the need to have an exclusive website or user experience designed first for the small mobile screen much the way great mobile apps are designed to optimize user experience on smaller devices.

After a lot of observation and discussion on the need to take a different approach to those browsing on mobile smartphones versus tablets and larger screens, we used Qliktag our mobile engagement software platform to design and host an exclusive mobile only version of http://Buzzfactory.net which would only display for those accessing through a phone based device and not tablets, iPads, PCs or laptops.

  

 

We approached this bottom up starting with the ultimate purpose of the mobile site which was to introduce a few our core solutions and generate instant inquiries with a form fill or call. Starting with the solutions pages, they were linked to a home page or basic root page which addresses who we are as a company. The content was stripped down to be as minimalist as possible keeping the messaging clear and concise while not getting into the drilled down details that our full website for other devices has. The structure of the mobile pages excluded a lot of sections such as about, team, clients, careers and most other sections since it was determined the mobile user is looking up only quick core details before making contact.

The results?

If the first few days are anything to go by, we have seen an instant marked increase in leads generated through the exclusive mobile site. The ease of making a quick decision to ask for a detailed proposal or inquire about one of our services has become considerably simpler with a few swipes of the thumb and a few inputs / calls to action. With the user experience more intuitive for a mobile user, the cycle from creating a first impression, to offering quick access content to finally placing a call to action has been shortened and the results have been exciting.

Our take on this.

Is responsive web design important? – Yes extremely

Is having a different version designed exclusively for mobile with exclusive content for mobile also worth considering – Absolutely yes!

 

Qliktag Software Inc Acquires Buzzfactory – It Started With A Dream

Buzzfactory Social Media & Digital Marketing Agency

Today has been a mix of excitement, nerves, fulfillment, anticipation, hope, reflection and whole lot of different emotions as we announce Buzzfactory Interactive Pvt. Ltd. better known as Buzzfactory.net has been acquired by Newport Beach headquartered Qliktag Software Inc. in a strategic decision to combine the innovation, technology product strength and vast business experience of the Qliktag business with the creative abilities, digital marketing domain expertise and content development capabilities of Buzzfactory and grow a stronger combined business.

As an entrepreneur, an acquisition for whatever reason you choose to consider it is the holy grail of your startup journey and although this was unexpected at this early a stage, I have an overwhelming sense of fulfillment today an equal sense of excitement and readiness to continue the journey and move ahead in this new direction since I still believe this is just the start and there is a long, long way to go.

It all started with a dream and a broad vision to go ahead and build a company that would be:

A. The kind of company I would like to work with if I were an employee

B. That is really passionate about the work we do and the journey we’re on

C. That grows beyond being about one person or a few people where we have ultimately built something of value (knowing well it’s not about an exit or an end but building something that can go on)

In that sense, this has been a milestone day to say the least. It’s been a 5 year ride for me at this point with a series of ups and downs along the way although looking back I wouldn’t change a thing. The real turning point was perhaps towards the end of 2012 which coincided with the seed funding offer from Qliktag Software as well as some really committed and driven individuals joining the team and the spell from that point has been even more exciting.  The relationship with Qliktag, the guidance from seasoned entrepreneurs as well as the natural synergy between the goals of Qliktag and Buzzfactory is what brought the discussions towards uniting the businesses and capabilities without changing the identities or core focus area of either.

Letting go of something that has been such a close dream for such a long time isn’t easy. However when you believe this is what is best for the future and the road ahead could be even more fun, it isn’t very hard either. We look forward to a new start and a lot more to come ahead!

Click Here to Download & Read the Official Press Release

There Is Really Only One Golden Rule To Getting Social Media Right

Getting Social Media Right

I know by making this statement I’m inviting trouble and expect some kind of debate on the topic from peers in the social media marketing industry. However, the longer I spend in this domain and the more campaigns I’ve witnessed, the surer I become that there is one simple golden rule above all else that is absolutely critical to any initiative by any business on social media…

Be social. 

That’s it! As “duh” as this bit of advice seems, to me, this is the one simple rule businesses in particular either fail to follow or simply refuse to follow being blinded by the belief that everything has to be strategic, planned to the core, analysed to a microscopic level and be followed through with pages and pages of reporting metrics. This is the one simple rule I have seen time and again flouted by businesses who invest in every tool possible, spare no cost in “trying to crack” social media marketing, are willing to spend hours on meetings and discussions but still expect to “market” on social media rather than see the medium for what it is.

Now having worked professionally in social media marketing for several years, I do see a value in having metrics. Likewise, I do see a value in having a crystal clear plan, strategy. analyzing everything that is done, and work on improving the approach. I know well that posting at a certain time on a certain platform is likely to have a better reach versus posting at some other time of the day. I also know using certain words in my content is strategically important and makes more sense than using other words that don’t serve my end business goals. However, I also know all these things carry less weight to the process than the most fundamental requirement in getting social media right which is the “actual will to be social” and all the strategy meetings, data you pull, metrics you read through, reports you generate and creative ideas you generate are not going to compensate for the simple fact that social media is not just a marketing medium, it is a place for social interaction, exchange, and two way communication and in any social environment, being social trumps everything else.

Just a few days ago on June 20th, I attended a social media day event organized at a fun trendy bar which serves some really good pan Asian fare. I met a number of really interesting folks there over some yummy appetizers and beer who either walked up and introduced themselves or simply joined into an existing conversation. We shared some stories, traded business cards, personal experiences, some laughs and got to know about what each other did within a social environment. I can think of at least 4-5 people there who I met who I may end up doing some business with in future although I didn’t actively seek them out or try and hard sell my company.

Now imagine if I had profiled the people who attended that event and said since my target buyers are only women over the age of 35, I’m going to ignore everyone else who tries to start a conversation with me. I’m going to craft a very marketing pitch, design a 6 foot banner and hold it up at the event offering people a 20% discount if they come up to me and sign a contract right there at the venue for my company’s services. I expect that 10% of the crowd will be women over thirty, I will make three announcements for my offer at 7:00pm, 8:30pm and 9:00pm because they would have had a few drinks by then. I will make sure I don’t use any millennial terms since my audience is older and I don’t want to appeal to the younger crowd and they are of no use to me. I will close exactly 2 customers on that visit which would give me a 200% ROI because the event and snacks cost me just a third of what I will get back once I am done shouting my announcements while everyone is trying to have a good time.

No one likes the guy who turns up at your child’s birthday party and tries to sell everyone Tupperware like that that was the sole reason they were there for. Then why do so many businesses still insist on following the same approach with social media marketing?

By all means, do a through analysis, put together long term strategies, use complex metrics and reporting tools, invest time, effort and resources in developing a strong social media presence but in all the enthusiasm of trying to get it right, don’t ignore the most fundamental thing social media demands of anyone who is on it…. be social. If you can do just that and do it consistently without the pressure of all the other things a business needs to worry about, it will pay off. It may not tell you in dollars and cents exactly how much it paid of, but at the very least, it will pay off. Without a strong will to actually be social online, you’ll find yourself trying constantly to put a square peg in a round hole.

 

Digital Transformation & What it Means For the Enterprise

Digital Transformation Enterprise

Digital Transformation – A word that’s floating around considerably around conference tables, office corridors and the water cooler in recent times. It’s a term you hear more within the enterprise as opposed to smaller and medium sized organizations and while many are talking about it with utmost urgency, not everyone is clear how it translates into actionable  “on the ground activity” where the real transformation actually happens.

According to Wikipedia:

Digital transformation refers to the changes associated with the application of digital technology in all aspects of human society.[1] Digital transformation may be thought as the third stage of embracing digital technologies: digital competence → digital literacy → digital transformation. The latter stage means that digital usages inherently enable new types of innovation and creativity in a particular domain, rather than simply enhance and support the traditional methods.

It’s a constantly evolving term since Digital Transformation a decade ago till about a few years ago meant computerizing records, going paperless, automation. However, in the more recent context, digital transformation for the enterprise is addressing challenges and opportunities of the newer digital revolution where people are highly connected through the web, communications, commerce, interaction and businesses are rapidly moving online and society itself is increasingly internet dependent. Addressing areas like:

Digital Transformation Enterprise 2– How can our enterprise build a larger online footprint?
– How can we leverage social media to engage a wider customer base or build our brand online?
– How can we offer customer service, gather customer feedback, measure customer sentiments and communicate with them online?
– How can we re-design our website to serve as an interactive resource for customers rather than just display some company information.
– How can we develop web assets?
– How can we drive more inbound sales and revenue for the enterprise through the web?
– How can we leverage mobile technology and interact with the millions of smartphone users globally?

What we’ve observed is while most enterprises have figured out:

“Selecting and developing the the right technology is key to digital transformation”

That’s only half true. Because:

The combination of Technology + Humans are key to getting digital transformation right. 

Digital transformation today encompasses multiple dimensions like online advertising, user centric web design, content marketing strategy, social media strategy, mobile engagement, digital publishing, video and more. While enterprises find technology solutions to address how they plan to maneuver through the increasingly web driven digital era, they also need to address the human or “people” aspect of the transformation:

-Who are the right people to lead our enterprise into this digital era?

– Who are the right people to drive the activity required to build a larger web footprint and execute these strategies?

– Who will deliver our brand values, customer service, customer engagement on the web?

– Who will drive our mobile aspirations so that we can tap into the massive smartphone using consumer market?

Every time a major upheaval or transformation occurs in our world, it’s driven by a change in technology but is followed by a demand for highly skilled people to lead that transformation.  Computers lead the demand for a generation of software programmers and software experts to bring us into the computer age. Similarly, the social media and digital web revolution is paving the way for “digital” people to lead us into the next era for the web enabled enterprise. Social media experts, PPC experts, search experts, mobile experts, design experts, data analytics experts, content creators, influences, brand advocates, bloggers, viral video creators….“the digital people” as I call them.

Essentially, digital transformation for enterprises is the ongoing process of how to adapt to the changing needs on the enterprise caused by a transformation in the outside world. Right now, that change is the rapidly evolving social & increasingly mobile web. Equipping the enterprise with the right technologies and right people to spearhead this transformation is the need of the hour!

Buzzfactory Unveils Qliktag Mobile Marketing Campaigns Contests & Promotions Platform In India

Press Release

Qliktag will be to “on-location” mobile marketing campaigns and promotions what Wildfire Apps & ShortStack have been to Facebook contests & promotions

11th November 2013, Pune, India – Social media and digital marketing agency Buzzfactory today unveiled the private beta version of Qliktag an innovative new mobile marketing campaigns, promotions & contests technology platform which focuses on “in-store” or “on-location” mobile user engagement which could have a significant impact on how brands interact with consumers in the highly mobile device driven Indian consumer markets. Qliktag a mobile engagement platform which was launched in private beta in the US just a few months ago by Mobile marketing campaigns contests and promotions software platform“When you walk into a store or a restaurant you don’t want to have to spend time download yet another app. With Qliktag, we’re offering a platform that lets you (as a brand or business) create your very own interactive mobile experience, contest or promotion for your customers without having to make them download an app” says Dilip Daswani, CEO, Zeebric LLC and inventor of the Qliktag solution. “Moreover, it’s a terrific way for brands to start bridging their offline presence with their digital online presence through smartphones which millions of Indian consumers carry with them as they shop and use everywhere they go. Facebook contests and promotions has grown into huge marketing channel. Mobile contests and promotions delivered through technology like Qliktag has the potential to do the same with mobile users in the physical world” he adds.

“We have been using the Qliktag platform ourselves to create some really fun and exciting mobile contests and campaigns” says Neil Sequeira, Founder & Managing Director at Buzzfactory Interactive. “It’s astonishing how quickly you can create a mobile campaign based on a creative strategy using Qliktag and we believe it has applications that span just about any business or brand that has either  physical products or a location whether it’s restaurants, showrooms, cinemas, stores, malls, airports or anywhere else people use their smartphones” he chimes. “We’re very excited to be working with Qliktag and it’s India roll out which will happen in due course since we believe mobile marketing in a market like India is one that can’t be ignored byany  means. Buzzfactory is also looking to develop services around Qliktag where we’ll assist develop and execute mobile campaigns as an agency and stay closely involved in the designing of on-location collateral and everything that is needed to execute these campaigns and promotions successfully” Neil comments on the plans for Qliktag and Buzzfactory.

As work on the platform continues at this stage, Qliktag will be offered to businesses / brands or agencies on a monthly subscription model at an introductory monthly subscription fee for now through Buzzfactory on request. With a subscription a customer will be able to create up to 5 contests, campaigns or instances of mobile landing pages each month. A self-service full beta version of the platform is slated to be launched soon.

 

About Zeebric LLC / Qliktag

Zeebric LLC is an innovator of software working on technologies that bridge consumers & brands through mobile & technology. Headquartered in Newport Beach, Orange County, California, Zeebric’s Qliktag platform is a game changing platform for brands & consumers to interact more closely with one-another fostering stronger relationships with customers, increasing loyalty & increasing revenues.

About Buzzfactory Interactive

Buzzfactory is a 360 degree social media & digital marketing founded in Pune India in 2009 with global clientele and offices in Pune, India as well as Orange County, USA.  As a pioneering digital agency Buzzfactory’s delivers consulting & execution to help clients develop a stronger digital presence based on their long term web objectives.

Contact

Neil Sequeira

Phone: +91 879-33-22-77-3

Email: neil [at] buzzfactory.net

BlackSparrow – A Case Of If You Cant Make It Fake It?

The Rise & Fall Of The Fake Digital Agencies

 

Today the team at Buzzfactory is in a state of:

– Shock

-Disbelief

– Pity

– Disgust

Why? Because it was brought to a notice that an agency by the name BlackSparrow.co.in had not just plagiarized our entire website, they have attempted to steal our identity.

An identity we have spent nearly 5 years creating and poured several thousand man hours into building through sheer hard work and dedication. We have seen the growth of social media and digital agencies in India and around the world as a good thing. Its the birth of a digital revolution and there will be a growing demand to have the right skills and talents to spearhead this digital revolution but it sure as hell isn’t going to come from “Fake” agencies such as BlackSparrow.co.in who use identity theft as a means to create a credible website and ride on the coat tails of a company like Buzzfactory to deceive some gullible clients they are dealing with a professional digital agency.

What are we talking about?

BS Home Page - TopjpgHere is a screenshot of the BlackSparrow.in home page so far it looks like they just borrowed the theme and design but it gets worse….

BS Home Page - Second Half

 

Oh no they’ve copied all the content from our home page and all our solutions…except they’ve removed our mascot.

Buzzfactory Home Page

 

Ohh look they’ve also copied our about content on who we are as an agency….flattery???

BS Home Page - Third Section

 

Ahhhh that’s not all… they have copied every service offering down to the last detail and …ummm well everything else.

BS Services Menu

 

 

Alas…there’s a lot more!

But the question is would you hire an agency that:

1. Lifts content (Agencies are hired on their ability to create awesome compelling content and here is one that doesn’t do content for their own website)

2. Doesn’t realize how Google functions (Most agencies that work in the Digital space know Google penalizes duplication of content from existing sites. If you have a page published which has sentences lifted from another site, bye bye page rank)

3. Has no issues with identity theft, plagiarism and no remorse for lifting another established companies identity and passing it as their own?

 

It’s sad but it’s people like those behind a farce like BlackSparrow.co.in that dupe clients and people in general creating distrust in the market which isn’t deserved because there are plenty of really talented, knowledgeable and creative interactive agencies in this country. Is this a case of – if you cant make it fake it?

 

We’d love to hear your thoughts.

Getting Traffic But No Conversions – The Achilles Heel Of Online Success

responsive web design example

“We’re doing social media, we’re spending on PPC campaigns, Google Adwords, content marketing, SEO and everything possible! And yet, we haven’t generated any leads, sales, conversions or anything to justify the time and effort spent!! Sure, we’re increasing traffic for the website but nothing is coming through!”

How many can relate to this scenario? Right, we’ve seen this trend time and again where an organization has pulled out all the stops to implement a full on social media, content marketing and digital marketing campaign to either generate leads or step up online sales through the website and despite a clear increase in website visitors, little or none of it translates to success. This is effectively a case of bringing in a whole lot of fish with the right bait, but they won’t bite. More often than not, we’ve seen the issue lies in the website which simply doesn’t do the job once visitors have landed on it. So if you’re planning an online outreach and marketing effort, the right place to begin is by studying the user experience & visitor flow of your website.

Older websites designed to provide information but not designed to engage a visitor have particularly archaic layouts which results in loss of opportunities. There are several reasons a perfectly qualified visitor could bounce (leave the site in a matter of seconds) and fail to convert some of the common ones being:

responsive website design re design

  • -The site loading time was too slow & visitors now don’t have the patience to wait for components to load
  • -The visitor didn’t get the message of what this site is about in the first 10 seconds spent glancing the site or what the value proposition is instantly and decided to move on
  • -The site was not responsive or mobile friendly. Remember from 2013, the number of people that access the internet via mobile devices has exceeded the number of people that browse using laptops and PCs.
  • -Poor navigation and finding what the user is looking for could be an issue
  • -Call to actions like “call us”, ”buy now”, “sign up”, “fill in the form” etc. may not be prominent enough or placed at every point the visitor could make these decisions.
  • -The messaging & content may not be designed to grip the visitor and channel them through an evaluation process that finally pushes them to confirm interest or buy

Whatever, the issues, it’s essential to know them and have a website designed or re-designed which is strategically developed keeping in mind how the average user behaves once landing on the site before beginning any online marketing activity. To begin with ask yourself:

  • -What is the ultimate objective of the website? -> Is our current website geared to driving visitors towards that objective?
  • -What is going on inside a visitors mind when he lands on our website? -> How does he/she interpret what is there, navigate and interact with the website?
  • -Is our website messaging simple and clear enough to drill home the point or does it complicate things and beat around the bush?

A website could be feature loaded technically brilliant and yet practically rubbish from the user experience perspective. It could be visually stunning and yet communicate zilch about why the visitor should pick you over anyone else. It could have super design and well done content but fail simply because technically and structurally there are major flaws which prevent it from succeeding. Online success begins and ends with the website so if you launch your marketing with a flawed platform to begin with, it won’t work no matter how good your efforts are. It’s like being set up to fail.

So before you launch an online outreach campaign or if you find your efforts are creating an increase in visitors but not translating into success, take a step back and have a look at the website. Is it delivering on all fronts? Can it be re designed to create a better user experience? A website that is designed right will deliver with minimal traffic. One that is not can be the Achilles heel of your efforts to succeed online.

The Greatest Things Happen When People Meet Other People

toast

I’ve had some incredible things happen in life and I’m sure you have too. If you look into the circumstances of these great things happen you will notice a trend. “They happened when you put yourself out there and met other people”.  You will also notice the more you put yourself out there, the more people you meet, the more paths that get crossed, the more these great things happen.

The greatest things happen when people meet or cross paths with other people. People discover something new, learn, make friends, fall in love, come across opportunities, find their careers, become more prosperous, have children and a whole lot more. And it all happens while connecting with people.

If I didn’t put my resume out there all those years ago and go out to meet companies looking for a job, I wouldn’t have landed my first job and gained the experiences I did. If I didn’t actively meet people, I wouldn’t have closed my first client for Buzzfactory back when we started and wouldn’t have a company. We could go on but I’m convinced you have to put your self out there and meet / connect with people for good things to happen in life or professionally and only wished I knew this earlier because the number of people you connect with has a direct bearing on how many opportunities come your way. Isn’t this what being social is all about?

Social people are more likely to come across more opportunities than those that avoid contact with other people. Those who more people know about and talk about are more likely to land more opportunities than those that fly under the radar. Sit in a room, close the door and live there…not much going to happen for you. Get out, connect, meet people, discuss, talk, publish, share and all of a sudden there are developments happening and more good things coming your way.

When people ask us what’s the value of doing all this blogging, Facebook, LinkedIn, communities and all this ‘social stuff’ you guys do?. The answer lies in the fact all that “The greatest things can happen when people meet, cross paths or connect with other people“. That’s precisely what we work hard towards doing for our clients…meeting, crossing paths or connecting with more people so great things can happen for them.

 

What Does Your Organizations Online Brand Footprint Look Like?

social media

With over 2.4 billion internet users across the world this year it’s hard to imagine why any organization wouldn’t look online to develop (or work towards developing) a significant online presence. When we say significant, we mean – beyond just a standard html website with some company information. Back in the late 90’s and early 2000’s it was all about “having a website” to say “we’re here…we’re on the internet” but the web evolved from the purely information retrieval / email / chat space into the social web which is far more interactive and is still evolving into perhaps “the most significant shift in communications medium” that organizations and brands have ever had to adapt to. It’s no longer a quest to create some website – it’s a quest to make a significant mark on the social web…have a footprint big enough to be noticed!

Our Online Brand Footprint - Buzzfactory
A snapshot of our own footprint on the web…

Ask yourself:

What does my organizations brand footprint look like online?

Actually…don’t ask yourself, Google it! After all that’s precisely what millions of users online do each hour for millions of brands, companies, organizations and people. What comes up when they search your brand – is your online brand footprint. Once you’ve Googled it, look a little deeper and ask some more questions…

How big is my online brand footprint?

Is it wide and far reaching or is it just a handful of search results that could be easy to overlook? A significant online brand footprint is one where a number of results show for the brand across social networks (like Facebook, Twitter,LinkedIn), across blogs, news sites, conversations on communities and mentions from other websites. It comes up in conversations on Twitter, shows in articles, press releases, YouTube videos and several other web based locations and has a wide reach. When an organization has been working towards developing a “significant” web footprint, it shows!

How does my online brand footprint come across to users?

When people click on various search results or come across mentions of your brand on different social sites or locations online, how do they perceive your brand? Do they receive a uniform sense of what your organization is about or do they get mixed messages when they come across related content on different sites?

Is it dynamic & consistently growing?

Hundreds of thousands of new websites go up each week and millions of new conversations flow across the web each day so for a brand to stay relevant and visible, it must keep growing it’s online brand footprint! It’s not about a single campaign, push or effort. It’s about being talked about more frequently as well as publishing and actively ensuring the ecosystem of content and conversations around your brand keep growing.

How significant is your organization’s online brand footprint? Ask yourself…and then work towards making it a little more significant each day!

Our Month Long Buzzfactory Office Social Fitness Challenge

Buzzfactory office fitness challenge

Last week at work we had a combined realization while on a work break sipping coffee.  We spend a lot of time sitting.

motivade fitness appIn fact we spend an unhealthy amount of time sitting while being plugged into our laptops during work hours. The only time we ever move is usually when we break for lunch in the afternoon, a 15 minute coffee break in the late evening and then we leave the office which is a lot later in the day. We do this day in and day out, week after week and while we love what we do, we know we’re conscious and a little guilty that we’re not anywhere as fit as we should be. Like millions of working professionals with desk jobs (and even worse…technology related jobs) we’re turning into vegetables knowingly and not doing much about it. Knowing we’re unfit and glued to a laptop screen for most of the day may acknowledge our problem but the conversation actually motivated us to start doing something about it.

So for the entire month of June, the Buzzfactory team has pledged to become “a little more active” than we currently are and take up an office fitness challenge. In a bid challenge eachother, we’ve decided to log all fitness activity we do using Motivade – a social fitness motivation platform which will track all the activity and assign points to every activity creating individual scores for each of us. In a month’s time, we’ll line up all our Motivade points and the person who has the lowest score will be assigned to coffee / tea making duties for the rest of the team…for 2 whole weeks! So every someone in the office runs up the stairs, walks to work, cycles, plays badminton, goes swimming, runs or engages in any activity,  they log in their activity on the Motivade.com web platform or the Motivade android app installed on their phones. According to the calories burned, they are awarded points which we’ll keep tracking regularly during the course of each week. What better way for a social media agency to challenge themselves to staying fit than using a social fitness motivational tool right?

For updates on how things are going on the fitness challenge and find out how everyone is ranking on the leaderboard, follow us on Facebook – https://www.facebook.com/BuzzFactory.in or follow the comments thread below!