What’s the story?

Well it started some time ago when Founder Neil Sequeira was working with a B2B marketing firm and got involved with developing initial online traction, buzz and building audiences for newly launched web products and brands. The web is an extremely competitive and crowded space and being noticed by your target audience is no easy task. One day you can be at the top of Google’s search results and the next day you’re on page…132 where no one goes! The Social Web is also a constantly evolving space and building a brand online while managing your reputation and engaging your target audience the right way is challenging to say the least. From his experiences, Neil discovered :-

• Content fuels the Social Web
• Your ability to generate and publish “targeted”, “high quality” and “useful” web content will drive your ability to engage people on the web
• Human conversations, blogs and interactions define your online presence
• People find you & discover you through your content whether it was a blog post, a presentation, a comment, a discussion, a video or otherwise
• The wider your can grow your ecosystem of content within your domain, the more visible you become and the easier it is for people to discover you
• Your ability to distribute your content and communications defines your online reach
• There is no secret sauce or one right way to build a presence online
• Consistency, persistence and “working on building your web presence” every day is what eventually results in online marketing success.

However it was this consistency and ability to work on reaching out to people every day via the social web and content marketing which seemed like the biggest challenge to most people looking to expand their online presence. “It’s just so time consuming and I wish I could work on it every day but other things get in the way….” he heard many say. So he decided….why not hand pick and build a company of the most passionate content developers, bloggers, social media lovers, search engine pros, communications experts, designers and web marketing guys to manage someone’s online presence for them? That way, businesses, websites and brands could have an expert team manage daily execution for them and allow them to focus on core areas like strategy.

So he emptied his desk drawers, went in search of these like minded social media and content marketing junkies and set up BuzzFactory. The journey towards this vision of building the best team of guys and gals dedicated to supporting others build a presence for them on the web continues….